The players have never met him. St. Louis football fans hate him for moving their team away, because they wouldn't help him pay for an extravagant new stadium.
Los Angeles fans are probably happy about the move, but they will now have two mediocre football teams (the San Diego Chargers will become the L.A. Chargers and share the new stadium), and one will eventually become the second-rate of the team. And I'd bet it will be the Rams, because Kroenke kept a terrible coach around for many years longer than he should have. So, I don't think he really cares how the team does.